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New! shop for your favorite Aveda products online now!


Beauty is as beauty does.

Our mission At Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.
purchase Aveda shampure products at Rituals online

Aveda™, The Art and Science of Pure Flower and PlantEssences™,was founded in 1978 with the goal of providing beauty industry professionals with high

performance, botanically based products that would be better for service providers and their guests, as well as for the planet.


Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Available only at Aveda salons and stores, our products are produced with an emphasis on responsibility to the earth. From organic product sourcing, responsible packaging, and using renewable energy to campaigning and giving to causes close to our heart - Aveda provides a beautiful way for all of us to contribute to environmental sustainability.

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